Copywriter vs content writer ... How do I tell them apart? And do they overlap? The questions came up recently in a Facebook group. Even experienced marketers can be bamboozled by the distinctions, which can seem about as clear as swamp water … Who’s what? What’s on second? And what kind of … [Read more...]
7 Steps to Boost Your Sales with Social Proof
Why is Social Proof so effective? According to psychologist Robert Cialdini, Social Proof is a powerful weapon of influence based on the principle that “we determine what is correct by finding out what other people think is correct.” (Influence, 2009). As the 1927 song goes, "Fifty Million … [Read more...]
Copywriting Secrets: Savvy Sophistication that Sells
Are you sophisticated? How about your copywriting ... and your prospect? And what does that really mean? Duke Ellington's "Sophisticated Lady," touches on themes of lost innocence, disillusionment, and the pursuit of worldly pleasures. It's not a happy song (though it's hard not to feel happy … [Read more...]
