How White Papers Build Trust, Attract Qualified Leads, and Increase Sales for Your Business Getting more qualified leads … moving your prospects through the sales funnel … answering vital questions of B2B buyers ... What single solution is helping companies meets all these marketing goals? The … [Read more...]
Copywriter VS Content Writer
Copywriter vs content writer ... How do I tell them apart? And do they overlap? The questions came up recently in a Facebook group. Even experienced marketers can be bamboozled by the distinctions, which can seem about as clear as swamp water … Who’s what? What’s on second? And what kind of … [Read more...]
7 Steps to Boost Your Sales with Social Proof
Why is Social Proof so effective? According to psychologist Robert Cialdini, Social Proof is a powerful weapon of influence based on the principle that “we determine what is correct by finding out what other people think is correct.” (Influence, 2009). As the 1927 song goes, "Fifty Million … [Read more...]
Mid-Atlantic Marketing Summit 2018 – The Future of Marketing
Voice search is In and Snapchat is Out, according to speakers at the recent 2018 Mid-Atlantic Marketing Summit in Washington, DC. Armed with laptops and fresh coffee, over 300 marketers converged in the hallways and auditoriums of the National Education Association to discuss the Future of … [Read more...]
3 Proven Lead Generation Tools for Building Your Business
Frank is polite, well-informed, and always ready to chat with your visitors. He can answer most of their questions and hook them up with the right person in your company. Does someone want to schedule a demo or a call? No problem. Frank even helps them choose content to match their interests. And … [Read more...]
Your Copywriting [Story] Formula For Success
What’s the end of your story? Do you have a Copywriting Formula for Success? Last month at the Harrison Opera House, Donizetti gave away the end of his story in the first scene - a HUGE spoiler. Here it is again in case you missed it: Tragic Love, Certain Death, and Destruction. Of course. … [Read more...]
A Beginner’s Guide To Pruning Your Email List
It happens to email marketers and gardeners ... Dormancy ... Hibernation ... Dark mornings that make pajama days insanely tempting ... Gardeners know plants are resting and getting ready for massive growth in the Spring. And one of the ways they encourage healthy, productive trees and … [Read more...]
How to 10x Your Content the Fast and Easy Way
Want a fast and easy way to grow your content 1000%? Stretch it like turkey. You know … Turkey soup, turkey sandwiches, turkey pot pie … Just because you roasted up that blog post and hit publish doesn’t mean it’s all used up. You can repurpose your posts, articles, and emails to help you … [Read more...]
7 Jaw-dropping Video Statistics Marketers Need to Know Now
Want to repurpose your content, generate more leads, and turn prospects into customers? Make a video! Video is a powerful marketing tool for lead generation. Sounds and visuals engage your prospects on a more personal level than a blog post or sales page. And videos help leads feel confident … [Read more...]
17 Hats: How Many Hours Can You Save With This Electronic Assistant?
Do-It-Yourself-itis … It’s a deadly disease affecting Solopreneurs, Freelancers, and Small businesses. Undetectable at first, it soon erupts into an ugly rash. Moms, engineers, and homesteaders are particularly prone. Symptoms may include amateur graphics, canned copywriting, and the inability to … [Read more...]
