Follow these ten quick tips for working with a copywriter to save time and get more out of your investment. Launching a new software update? Introducing a new chatbot? If you promote any products or services online, it’s likely you’ll work with a freelance copywriter. How to work with a … [Read more...]
Copywriter VS Content Writer
Copywriter vs content writer ... How do I tell them apart? And do they overlap? The questions came up recently in a Facebook group. Even experienced marketers can be bamboozled by the distinctions, which can seem about as clear as swamp water … Who’s what? What’s on second? And what kind of … [Read more...]
Secrets of Selling – Your Guarantee
Can the right guarantee boost your sales by up to 50%? Conversion Rate Experts’ marketing team recently raised one client’s response rate by 49% in split tests just by adding a guarantee and making it prominent on the page. Yet many entrepreneurs and small business owners resist guarantees again … [Read more...]
