How do visitors feel when they visit your website? Is it easy to find what they came for? Or do they struggle to get the answers and resources they need? A shocking 97% of websites offer visitors a poor user experience (UX), according to a study by Forrester. The research firm identified target … [Read more...]
How to Work with a Copywriter – 10 Tips for Success
Follow these ten quick tips for working with a copywriter to save time and get more out of your investment. Launching a new software update? Introducing a new chatbot? If you promote any products or services online, it’s likely you’ll work with a freelance copywriter. How to work with a … [Read more...]
Best Speech-to-Text Apps to Turn You into a Content Marketing Machine
Do you ever wish you had a faster way to feed your content marketing machine? If you use any of the following in your business ... YouTube Videos Facebook LIVE Videos IGTV Speeches Webinars Podcasts Influencer interviews Video … [Read more...]
Top 10 Writing Tools Hidden in Microsoft Word
What if one overlooked feature in Microsoft Word could save you time and improve your writing - in minutes? It’s kind of like the locker loop on the men’s oxford shirt. You may have seen it without ever wondering why it exists. The Gant Company modified the classic Brooks Brothers button-down … [Read more...]
Copywriter VS Content Writer
Copywriter vs content writer ... How do I tell them apart? And do they overlap? The questions came up recently in a Facebook group. Even experienced marketers can be bamboozled by the distinctions, which can seem about as clear as swamp water … Who’s what? What’s on second? And what kind of … [Read more...]
Your Copywriting [Story] Formula For Success
What’s the end of your story? Do you have a Copywriting Formula for Success? Last month at the Harrison Opera House, Donizetti gave away the end of his story in the first scene - a HUGE spoiler. Here it is again in case you missed it: Tragic Love, Certain Death, and Destruction. Of course. … [Read more...]
THINK TANK – Boost Your Creativity Now With This Simple Tool
It's not armoured. It’s a ball with a window ... … and a little-known secret of creativity. If you grew up with macramé and mood rings, you might also remember something very much like it: The Magic 8 Ball. Invented in the 1950’s, this fluid-filled plastic billiard ball contained a floating die … [Read more...]
Copywriting Secrets: Savvy Sophistication that Sells
Are you sophisticated? How about your copywriting ... and your prospect? And what does that really mean? Duke Ellington's "Sophisticated Lady," touches on themes of lost innocence, disillusionment, and the pursuit of worldly pleasures. It's not a happy song (though it's hard not to feel happy … [Read more...]
Have Something to Write? Sleep On It
Here’s a better way to sleep your way to success. It won't shatter relationships or break the majority of moral codes. And your career may depend on it. Sleep may be crucial to creativity ... We're talking about the kind that can help you, as a writer, produce fresh ideas and solve complex … [Read more...]
“Who to Follow” – A Note to Twitter
Dear Twitter, Thank you for generously allowing me to use your informative platform. I’m grateful for real-time breaking news fresh from primary sources, unlimited access to authors and thought leaders whose work I admire, and the ever-flowing fountain of useful and inspirational information … [Read more...]
