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Judy Olbrych

Direct Response Copywriting and Communication

“So What?”: Jazz up Your Benefits

By JudyO

Miles Davis

(The Miles Davis song - not the Pink). It’s forever pressed into my vinyl copy of Kind of Blue, one of greatest jazz albums ever. I picked it up at the Band Box, a tiny record store nestled into the heart of downtown Williamsburg and William and Mary's Old Campus. That was practically in Medieval … [Read more...]

Is It Better to Write Fast or Slow?

By JudyO

Write Fast

Is it better to write fast or slow? It was the end of a conference, and I was seated at dinner with a group of music librarians who worked at a famous national institution. One fellow offered to give me a behind-the-scenes tour. I could go behind the closed doors and walk among the hidden stacks to … [Read more...]

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