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Judy Olbrych

Direct Response Copywriting and Communication

“So What?”: Jazz up Your Benefits

By JudyO

Miles Davis

(The Miles Davis song - not the Pink). It’s forever pressed into my vinyl copy of Kind of Blue, one of greatest jazz albums ever. I picked it up at the Band Box, a tiny record store nestled into the heart of downtown Williamsburg and William and Mary's Old Campus. That was practically in Medieval … [Read more...]

Is It Better to Write Fast or Slow?

By JudyO

Write Fast

Is it better to write fast or slow? It was the end of a conference, and I was seated at dinner with a group of music librarians who worked at a famous national institution. One fellow offered to give me a behind-the-scenes tour. I could go behind the closed doors and walk among the hidden stacks to … [Read more...]

Copywriter at the Edge of Tomorrow: Tom Cruise, Funky Aliens, and 4 Keys to Breakthrough Copy that Turbo-Boosts Sales

By JudyO

After working into early morning hours on a new copy project, I needed to take a day off. So along with enjoying the lovely fall weather here in coastal Virginia, I watched a couple of movies last weekend. But I still couldn’t completely stop thinking about copywriting. And even while relaxing … [Read more...]

No B.S. Time Management

By JudyO

Save More Time with Tips from Dan Kennedy Question:  How did Dan Kennedy travel 120 - 130 days per year, run 4 businesses, write a total of over 100 additional published books, create audio courses and home-study programs, write multiple monthly newsletters, employ as many as 42 people, and still … [Read more...]

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